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Why custom software development is now strategically important

For years, enterprise technology strategy followed a familiar pattern: buy proven platforms, configure where necessary, and avoid the perceived risk of building from scratch. That model is being quietly but decisively rewritten, and with leaders under more and more pressure to grow revenues, differentiation through custom software and AI, is critical. NashTech’s global study of 1,000 technology decision-makers shows just how AI is accelerating changes in technology strategy, with 85% see AI as an immediate priority in custom software development. Even more telling, 97% believe AI has made custom software more accessible than ever before. The barriers to building have fallen, but the strategic stakes have risen.

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